Our name tells a story: MySelf, It’s all about Yourself. You’re a woman, and when you wear the proper fitting lingerie you are confident. You are comfortable with yourself. You can conquer the world. You can look pretty, amazing, and graceful even if no one else sees it. It’s just for yourself.

MySelf Lingerie was founded in March of 2012 in Brooklyn, NY with a mission to make every woman feel beautiful about herself by providing professional lingerie fittings in a warm and relaxed atmosphere.

In 2018, we opened our second location in Lakewood, NJ where we replicated our Brooklyn model in a sophisticated upscale shoppe. The store features 2 stories, including a breathtaking private bridal lounge on the lower level.

We are known for our expert fit and amazing customer service. We carry over 85 bra styles in our shoppes because we believe there is a bra for every woman. There’s no need to compromise on fit or style. We specialize in plus sizes, carrying up to a K cup. Additionally, we have a full time seamstress altering the fitted bras so each piece is perfection.

We didn’t stop at bras. We took a look at the sleepwear and lingerie selection and saw a huge void of what our customers were requesting to what was available out there. We worked and continue to work constantly to customize our beautiful sleepwear and lingerie selection so our clients can finally purchase what they’ve been dreaming about. (pun intended!)

We launched our website so our customers can shop from the comfort of their own homes. We still recommend in-store bra fittings as every brand and every style differs thereby making every product fit in a unique way. Our main vision for this website was to give every woman an opportunity to shop our beautifully curated lingerie and sleepwear selections from anywhere at anytime!

Happy Shopping!

Rachel and the MySelf Team