You’re a woman, and when you wear the proper fitting lingerie you are confident. You are comfortable with yourself. You can conquer the world. You can look pretty, amazing, and graceful even if no one else sees it. It’s just for yourself.

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Our Mission

MySelf Lingerie was founded in March of 2013 in Brooklyn, NY with a mission to make every woman feel beautiful about herself by providing professional lingerie fittings in a warm and relaxed atmosphere.


In 2018, we opened our second location in Lakewood, NJ where we replicated our Brooklyn model in a sophisticated upscale shoppe. The store features 2 stories, including a breathtaking private bridal lounge on the lower level.

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The Art of the Fit

We are known for our expert fit and amazing customer service. We carry over 85 bra styles in our shoppes because we believe there is a bra for every woman. There’s no need to compromise on fit or style. We specialize in plus sizes, carrying up to a K cup. Additionally, we have a full time seamstress altering the fitted bras so each piece is perfection.



We didn’t limit ourselves to bras. We carefully examined the sleepwear and lingerie selections and recognized a significant gap between what our customers desire and what the market currently provides. With dedication and ongoing effort, we have crafted and continue to refine a stunning collection of sleepwear and lingerie, allowing our clients to finally acquire the pieces they have long dreamed of (pun fully intended!)

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We launched our website so our customers can shop from the comfort of their own homes. We still recommend in-store bra fittings as every brand and every style differs thereby making every product fit in a unique way. Our main vision for this website was to give every woman an opportunity to shop our beautifully curated lingerie and sleepwear selections from anywhere at anytime!

Why Women Love MySelf

  • Expert Bra Fittings

    Personalized, professional fittings that ensure support, comfort, and confidence.

  • Tailored Perfection

    On-site seamstress ensures your lingerie fits like it was made just for you - because it is.

  • Elegant, Empowering Experience

    From private bridal lounges to curated sleepwear, everything we offer is designed to make you feel beautiful for yourself.


Happy Shopping!

Rachel and the MySelf Team