With so many swim options, how do I know what's right for me?! Firstly, what are you purchasing it for? Beach, pool, vacation? We simplified the process for you. Read on!   Our selection of swim dresses will surely make your trip functionable and memorable! Swim cover ups come in many options and fabrics. Choose one that suits your needs the best.  The biggest advantage of modest swim dresses is that it's not only functional, it's also so beautiful. You can dress it up or dress it down so lunch or dinner is just a walk away! Choose from our extensive selection of swim dresses, swim tops, swim skirts, or swim sets. Vacationing in style never looked better.

It's an oasis of high-end luxury. It's a sophisticated classy experience.It's personal.It's Yours.Truly.     When we opened MySelf Lingerie almost 9 (!) years ago, I could never have imagined the journey it would take me on. On a personal and business level. It's a journey I'm forever grateful to be on every single day.Very early on, I had a vision. I wanted to give women a sacred and beautiful space to hang out in. A space filled with luxurious and exclusive items for every woman to enjoy. A space that felt like a spa. A space where every woman can just be herself in her comfort zone.   When we signed our lease for our Lakewood shop, I looked at my husband and said - I want to incorporate this "vision" into the store. I felt it had ample space to make this dream a reality. Long story short, we dug out a staircase so that we could eventually renovate the lower level. For 3 years, I designed and redesigned, and designed yet again (@cweingarteninteriors can agree!). I had a dream and I wanted to make sure I am able to bring it to reality on every level.I saw unbelievable Siyata Dishmaya every step of the way. Hashem literally winked to me and said, "I see your intentions and will make sure it comes to fruition". The staircase tiles were backstocked due to Covid, but then the company @lucida_surfaces rolled out a prettier one just in time. The display pieces we had planned to use were sold out, again due to Covid. But we found beautiful alternatives.         Finally, @pivotgroup.nyc helped us come up with an appropriate name for this "vision". Yours Truly was born.Yours Truly is YOUR sacred space. It feels intimate. It feels relaxing. It feels unique. Allow yourself to indulge in all that it has to offer.Yours Truly awaits.

Soak is the modern way to clean and refresh the laundry you love. 

Strong words to preach and try to live by. Being in this industry for over 9 years b"h, I can honestly say I've never met a woman who was happy with her size. Shocking?! I know. There's always something we see in the mirror that we'd love to change. If we change our mindset, we'll change the way we view ourselves too. Trust me, smaller chested women would love to be fuller; fuller chested women would love to be smaller; petite frames would love to be more average; average frames would want to be just a tad narrower. You get the picture, right? Learning to love our bodies just the way it is takes lots of hard work. Trust me, it's worth it. Free yourself from this chained attitude. It's life changing!

Every bathing suit says a story, just like bras. That's why we invest in carrying only the best swim brands. A good quality swimsuit will not only last longer, it will make you look and feel your best. Our expert fitters are trained to help you purchase a swimsuit that's best for you and your figure. Most swimsuits will need slight tailoring for that perfect fit. Our in-house seamstresses will tailor it creating a masterpiece just for you. Swimwear made just for you!

As we dive into swim season, here are some tips on how to wash and care for your swim pieces. It's no secret that swimsuits and swim dresses are pricey and for good reason: swim fabric is unique. It's made out of a 4 way stretch material so your body can move around freely in the water, yet it also needs to dry really quickly. Preserving and showing extra love will prolong its lifespan so you can enjoy your swim pieces even longer.   Rinse your swimsuit or swim dress with cold water immediately after using. Chlorine eats away at the fabric so let's get that washed off! Use gentle detergent when washing so it's easy on the fabric. We recommend using Soak which is made out of all natural ingredients. Always air dry. Avoid leaving it directly under the sun so the colors don't fade.  Happy swimming!

Yes. You heard that right. If there's ever a time you shouldn't shop for bras, it's during "that time of the month". You can be up to a full cup size larger than normal. Knowledge is power. Every woman deserves to know this little secret. Spread this tip to every woman you know and share this with your daughter too when introducing her to bras, will you?⠀⠀⠀⠀⠀⠀⠀⠀⠀I recall having a customer having a breakdown at me because she never knew such a concept existed and claimed that if I was right, I should be standing at the door of the shop and greeting each customer with this tip! Not sure if customers would appreciate that though :)⠀⠀⠀⠀⠀⠀⠀⠀⠀Instead, we have an "all about bras" guide playing in our fitting rooms. And I can't wait for the new version to roll out really soon because it's EPIC! Thanks to @michellemozes for bringing my crazy fantasies into real life!

    Every kallah deserves to have a beautiful trousseau. We take pride in pampering brides and assisting them in curating their lingerie wardrobe as they embark on their magical journey of marriage. What should be the most exhilarating time in a kallah’s life can sometimes turn into a nightmare. Be it a broken home, financial difficulties, the reasons are many.After much thought into how we can make a difference, we came up with this beautiful initiative. We teamed up with Links, an amazing organization that assists orphans in the most discreet and dignified manner. Together, we transform the bridal experience for orphaned brides. One happy kallah at a time. Every dollar you graciously donate towards this initiative, will help make an unfortunate situation turn into a brighter one. This project was undertaken L'ilui Nishmas my unforgettable sister in law, Chaya Tziporah bas R' Avrohom, who was taken from us in her prime. May her neshama have an aliyah. Chaya Tzipory, you will always be remembered and remain in our hearts forever.